Pixel troubleshooting

① Check if events are coming through to your Klaviyo account.

  1. Log into your Klaviyo account and navigate to Metrics (under the Analytics menu in your sidebar).
  2. Search for Page Viewed - Instant Audiences. This metric fires every time an identified shopper visits a page on your website, so these should come through regularly.
  3. Drill into the Page Viewed - Instant Audiences metric and select activity feed. This presents a list of recent activity for this metric.

If you have recent activity for the Page Viewed - Instant Audiences event, your pixel is likely working fine. To be thorough, you may wish to check the other Instant Audiences events.

If there is no recent activity for the Page Viewed - Instant Audiences event, your pixel may not be correctly installed, and you should continue onto the steps that follow.

② Check if the pixel is present in the code for your website

If our pixel is not installed in your website's code, we won't receive events. It's possible that via an update to your theme, or changes to your website configuration, you may have accidentally removed our pixel from your theme.

  1. Navigate to your website, and use your browser's Inspect Element tool (right clickInspect).
  2. Search for cdn.instant.one in the source code from your browser's Inspect Element tool. This should return a <script> tag, inside your website's <head> tag, pointing to our Javascript file.
  3. Search for InstantConfig in the source code from your browser's Inspect Element tool. This should return another <script> tag, deeper in the page.

If both scripts are not present, your pixel is likely incorrectly installed.


Our team can further troubleshoot your pixel for you, please reach out if needed.