Learn how seasonality impacts ROI and how you can get the most out of Instant.
An investment into your long term eCommerce success
Seasonality of sales is a foundation of eCommerce driven by changes in customer behaviour across the year. Given the strong influence of seasonality, brands should understand that the revenue uplift delivered by Instant (ie return on investment or ‘ROI’) will also vary across the year — it’s therefore critical to take a ‘lifetime’ view of ROI across extended time periods rather than focusing on short term changes.
Our newly released ‘Projected Future Revenue’ feature shows the forecasted revenue uplift from using Instant in future months, helping you get a sense of the ROI you can expect across the year.
Using Instant to maximise sales is crucial — even during quiet periods!
Instant’s core value is being able to identify return shoppers that would otherwise be anonymous. During a busy sales period, there are of course significantly more shoppers so identifying as many of them as possible is critical to maximise sales.
That’s why it’s so important to use Instant to identify loyal shoppers even during quiet periods — whenever these shoppers return to your website, Instant’s unique/proprietary technology will be able to pick up where they left off so you can re-target them, maximising revenue.
Key seasonal trends and illustrations of how they impact sales
Seasonal sales trends vary across retail sectors but typically occur around:
- Holiday peaks – major shopping holidays like Black Friday, Cyber Monday, and Christmas drive massive spikes in consumer spending across October and November.
- Summer/winter seasons – seasonal shifts around the start and end of summer and winter drive sales, eg swimwear sales fall off as winter begins.
- Industry specific trends — some sectors experience unique seasonality, such as fitness and wellness booming in January (New Year's resolutions!) or outdoor gear in spring.
Below are real examples of revenue uplift projections from brands using Instant over the next 12 months (Feb ‘25 to Jan ‘26), illustrating the impact of seasonality:
Are you a new customer wanting to learn more? Book a demo here!
Already a customer and wanting to maximise your email marketing conversion during quieter months? Book a meeting with your Customer Success manager!