Instant offers discounted trials to new customers. Trials enable merchants to see the value of Instant first hand, before committing to our full-price offering.
How trials work
Trials of Instant last thirty days and come at a discounted price. Our discounted trial price is contingent on a few simple conditions.
First, customers on trial must commit to enabling all three of our standard email marketing flows. This is to ensure a fair test of our full capabilities, unhindered by the lack of a specific email marketing flow that would improve ROI.
Second, if you're using another email marketing solution, Instant's abandonment flows must be given priority over all other retention marketing solutions, other than your standard flows. For example, if you use Klaviyo, Klaviyo's abandonment flows will take first priority, Instant's will take second, and any other competitors you may use or be testing will take third, or fourth priority. If you wish to prioritise a competitors abandonment flows above ours, you will not see the full potential of Instant, rendering the trial pointless.
Merchants who wish to trial Instant, but want to design their own test that does not meet the above criteria, are welcome to trial Instant at it's full price, and we're happy to provide advice on running an effective test.
FAQ
Why are trials of Instant thirty-days long?
Most merchants already do some retention marketing, whether that is through abandonment emails or paid social retargeting, and most of their existing software systems will remember shopper identities for between twenty-four hours and seven days. For this reason, Instant's results typically balloon after the first week of use, and again after the second. This is why Instant insists on thirty-day trials: this is the ideal length of time to get at least two weeks of Instant at optimal performance.
Will my results stay flat, improve, or decline after my trial?
After adjusting for the seasonality of your business (i.e., January will most likely be slower than November), Instant results should compound over time. This is because we remember shoppers indefinitely, and many shoppers do not come back to your website for a few months or even years. So, the more shoppers we remember (and this increases with time), the more likely we are to identify a returning shopper, and the better results you will see. Many of our customers see a fifty-percent increase in performance over their first year.
Instant also regularly releases improvements to our engine, further improving ROI over time.
What is the price of my trial? What will my price be after my trial?
Trials of Instant come at a discounted price, set based on our estimated performance for your business. We estimate this performance based on your current email and website revenue.
At the end of the trial, you will move to a price that is set based on the performance of Instant (i.e., we charge more if we generate more revenue for you). We target a 4x return on investment, and our price is capped on our largest plan to ensure you only ever pay our standard full price or less, based on performance.
For more pricing information, please contact our sales team.