Instant Audiences sends numerous metrics to Klaviyo. This article describes what those metrics are, and when those metrics are fired.
Below is a table explaining what the Instant Audiences metrics are, and when each Instant Audiences metric is fired in Klaviyo.
| Metric Type | When is this Metric fired? |
| Page Viewed |
Fired when someone views a page. This event will also trigger when someone views a product or cart. For example, if someone views a product, both the Page Viewed and Product Viewed will fire. |
| Product Viewed |
Fired when someone views any product page. This metric will fire multiple times if someone views a product multiple times. |
| Item Added to Cart |
Fired when someone adds an item to cart, or increases the quantity of any item in their cart. This metric will fire multiple times if multiple items are being added to the cart in one go. For example, if you add a bundled product that has 5 products, 5 separate Item Added to Cart metrics will be fired for each item. |
| Cart Viewed | Fired when someone views a cart page. This metric will fire multiple times if someone views a cart page multiple times. |
| Checkout Started |
Fired when someone views a checkout page. This metric will fire multiple times if someone views the checkout page multiple times. This metric will also fire when a customer progresses through parts of the checkout stage, e.g. completing personal or address information will trigger this metric. |
| Cart Viewed / Checkout Started |
Fired when either the "Cart Viewed" and "Checkout Started" events are fired. This metric is used to enable simple flow creation, as a single flow can be used for both Cart Viewed and Checkout Started, instead of creating two separate flows. |