What should I consider before changing my flows?

Before making any changes to your flow filters, please consult with your Customer Success Manager to ensure the filters are correctly configured. This will help prevent customers from receiving duplicate emails and ensure your flows remain optimised

During the onboarding process, your Customer Success Manager will configure profile filters to manage which customers are enrolled in your flows and ensure they receive the appropriate communications.

Any adjustments to these filters could disrupt your flows and result in duplicate emails to customers, which may negatively impact their experience.

Before making any changes, please reach out to your Customer Success Manager to confirm that all filters are correctly set up.

Frequently Asked Questions:  

1. Can I adjust my filters the day before a big sale? 

If you need to make urgent changes to your flow before a sale or promotion, please contact your CSM or help@instant.one. 

2. What if I only need to adjust my flow to run a seasonal promotion?

If you would like to run a seasonal promotion, you can either clone your existing flow or edit the email content within your current flow to align with the seasonal promotion. For a step-by-step guide on how to do this, check out this article linked here.

3. Can I change my cool-down period or profile filters? 

For changes to your cool-down period or profile filters, we strongly recommend reaching out to your CSM. This ensures that the flow remains optimised and that any changes to the filters are properly implemented, preventing any impact on customer enrollment or email delivery.

4. What if I only need to change my time delay details? 

You can safely adjust any time delays, but please ensure the Instant flows are timed to follow your Klaviyo flow. 

5. Can I create an A/B test? 

Yes, A/B testing is available and is an excellent way to optimize your flows and emails! Please feel free to contact your CSM or consult the Help Center for detailed instructions on setting up an A/B test.

6. Can I update the subject line and header content?

Yes, you can modify the subject line and header content of your emails. For best practices on optimising for a sale or promotion, please refer to this helpful guide here.