Get your Instant account ready for Black Friday

Black Friday and Cyber Monday are almost here. Set up these 4 things in your Instant account before your sale starts.

1. Change your flow content for your sale with Smart Rules

Add a Smart Rule with the Scheduled event filter to a block in your flows. Set the start and end dates of your sale, then add your sale content. When the sale ends, your normal flow content comes back automatically.

For the full steps, see How to manage rules in your emails.

2. Turn on Turbo mode

Turbo mode halves the wait before each flow email, so shoppers hear from you sooner during your sale. Shoppers do not get more emails.

Turn it on in Settings > Email Settings > Preferences.

Important: Turbo mode does not turn off automatically. Turn it off when your sale ends.

For the full steps, see Turbo mode.

3. Pause your coupons for your sale

If you run a sitewide sale, pause your Instant coupons. This stops shoppers from getting a flow coupon on top of your sale price. Set the start and end dates, and your coupons turn back on automatically.

Also check your email copy for coupon text that you wrote yourself. Pausing coupons does not change this text.

For the full steps, see Smart coupons for Instant AI.

4. Schedule a sale look for your Brand Kit

Make a second look with your sale colours, fonts, images and logo. Set the dates, and all your emails use this look during your sale. After the sale, your emails go back to your Default look.

For the full steps, see How to schedule a seasonal look for your Brand Kit.

Need help?

If you need help with any of these steps, contact our support team.