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Instant Release Notes | Q2 2026

SMS Prefix now supports up to 12 characters (for Australia)

Released 1st May

What's new?

  • All SMS from Instant AI require a brand prefix
  • This aligns with Australian requirements every SMS must have the business name
  • You can select a short prefix or long prefix
  • If selecting a short prefix, you'll be allowed up to 4 characters and can personalise the url link and your prefix name
  • If selecting long prefix, you'll be allowed up to 10 characters, but no customisations of the url link
  • Any changes you make to your SMS settings will apply to every SMS sent including flows and campaigns

SMS-prefix-AS

 

Improved breakdown of filters in past Campaigns

Released 1st May

What's new?

  • Campaigns with long and complex filters are now easier to navigate with an easier UI
  • If you have a long list of filters, simply hover over the filter chip to see a breakdown

filtersincampaigns

Upload Custom Fonts

Released 28th April 2026

What's new?

  • You can now upload your own custom font file to use across your Instant AI emails
  • Go to Settings > Email Settings > Custom Font, select Upload Font, and upload a WOFF2 file
  • Add multiple weights (Regular, Bold, etc.) for the same font family
  • Once uploaded, your custom font applies to all text in your emails — both headings and paragraphs
  • Your Default Font is still required and acts as the fallback for email clients that don't support custom fonts

 


Add a Google Font

Released 20 April 2026

What's new?

  • You can now pick one Google Font and apply it across every email Instant AI generates
  • It applies to everything, including all text across Flows and campaigns Campaigns
  • Set it under Settings > Email Settings > Style > Custom Font (Optional)
  • Your existing Default Font remains as the fallback, so recipients in clients that don't support web fonts still see a clean, on-brand email

font-selector

CSV Export

Released 14 April 2026

What's new?

  • You can now export your Shoppers list as a CSV directly from the Shoppers page
  • Go to Shoppers > Select Menu in the right corner > Export as CSV
  • You can also export Flow Activity from any flow's Activity tab
  • Go to Flows > Select Flow > Activity > Download button in right corner 
  • Both exports reflect whatever filters you have applied, so you can filter first and download exactly what you need

 download-csv

Custom Attribution Windows

Released 13th April 2026

What's new?

You can now customise the attribution window Instant uses to measure email and SMS revenue, directly from your settings.

  • By default, Instant uses a 5-day open/click window for email and a 1-day click window for SMS, matching Klaviyo's standard settings
  • Switch to Custom to set your own open and click windows independently for email and SMS
  • Set either value to 0 to remove that interaction type entirely,  for example, 0 open days and 1 click day gives you a 1-day click-only model
  • Email and SMS are configured separately, reflecting how the two channels are measured differently across the industry
  • Changes apply retroactively and immediately, your full dashboard and flow analytics update the moment you save, so you can compare what any period looks like under a different model
  • Find it in Settings > Email Settings > Preferences > Attribution window

Learn more about how attribution works →

How to customise your attribution window →

More ways to conditionally show email content with Rules

Released 10th April 2026

What's new?

  • Instant AI now lets you manually create dynamic content within your emails
  • Instead of one email for everyone, you can now tailor the design based on who's receiving it. Certain customers can get one image, others might get another. 
  • Use cases like, Show a sale banner only during your sale, then it auto-disappears, a different hero for repeat buyers, or exclusive content for subscription customers
  • Rules are filters you apply to blocks inside your email, so we know which block we should use for which customer, without altering any flows 
  • There are two ways to use Rules: insert a new block that only appears when a condition is met, or replace an existing block with a different version for specific customers
  • You can chain multiple conditions together — if the first isn't met, Instant tries the next, and so on
  • Filter by location, purchase history, email activity, Shopify tag, or a scheduled date range
  • Date-based Rules activate and expire automatically — set it once and your emails update themselves
  • Replacing an existing block updates it everywhere it appears across all your emails at once

Read more about how to manage rules with our documentation here

shopper-rules

More design options for buttons and dividers

Released 10th April 2026

What's new?

  • There are now more design options when editing buttons and dividers

  • This is useful when editing campaigns, and needing to override your brand defaults
  • The new options show when editing colours, width, radius, outline, alignment & more
  • These are once off overrides and won't apply to other blocks or impact your brand

custom_button